Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Irish Spring Breaks a Guinness World Record - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

Irish Spring Breaks a Guinness World Record

The brand just earned the title, "Most People Showering Simultaneously."

Author Image

By: Marie Redding

Senior Editor, Rodman Media


Colgate Palmolive’s Irish Spring set out to break a Guinness World Record at the Firefly Music Festival in Dover, Delaware on June 15th, and achieved its goal with the help of 396 suds-soaked fans.

Irish Spring now holds the Guinness World Record for Most People Showering Simultaneously (in a single venue).

Festival-goers gathered in a custom built shower as water sprayed down from overhead, while DJ Jim Pierson kept the party going. The participants showered for five consecutive minutes – exceeding the previous record holder by 65 people.

Known as the East Coast’s largest alt-rock, hip-hop and electronic music and camping festival, Firefly attracted over 70,000 campers spanning over four days. As the Official Grooming Product of Firefly Music Festival, Irish Spring also supplied body wash to over 400 showers across the campground throughout the weekend.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters